User experience design services

User-centric UX design to create differentiated, accessible experiences

Our expert UX design services equip business leaders with the tools to turn frustration into fluidity. We use comprehensive user research and iterative prototyping techniques to create interfaces that reduce task completion times and increase first-time user success rates.

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Simform’s capabilities

UX consulting and design

Maximize user adoption and product engagement by aligning your digital solutions with data-driven user insights and proven UX best practices.

As your strategic UX consulting partner, we develop detailed personas and journey maps to understand user needs, then craft a design strategy that outlines prototyping approach, technology selection, and user testing methodologies for impactful digital experiences.

Design system development

Streamline your design-to-development workflow and ensure brand consistency with a custom-built design system that eliminates redundant work and speeds up product iterations.

We transform your brand's visual language into an ecosystem of reusable UI components, guidelines, and interaction patterns that your entire product team can efficiently implement across web and mobile platforms.

UX audit and redesign

Uncover critical usability issues, eliminate friction, and boost conversions with our recommendations for strategic UX improvements and redesign.

We conduct a detailed audit to track user flows and identify interface bottlenecks. Based on these insights, we selectively modernize existing interfaces, preserving their proven features while reimagining underperforming elements to meet current user needs.

CX design for enterprise platforms

Deliver consumer-grade experience across all business processes and customer touchpoints by customizing enterprise platforms' native interfaces for your organization's needs.

We study interaction patterns within enterprise platforms to optimize user workflows and service experiences. With expertise in balancing platform constraints with user needs, we create role-based interfaces that increase user adoption and reduce training time.

Experience-first design philosophy

The true power of design emerges when it’s driven by deep human understanding across every customer touchpoint. At Simform, we design by understanding how customers interact with your entire business—from digital platforms to customer service to communication channels—to design solutions that match their real-world journey.

Through human-centered design methods, we bring together insights from user interactions, support conversations, and service data to shape experiences that truly harmonize every touchpoint. When design decisions align with your complete customer experience, the outcome is clear: digital products that turn every interaction into an opportunity for deeper connection.

Crafting experiences your customers want and differentiation your brand needs

Exceptional user experiences are the cornerstone of successful digital products. Our dedicated team of UX designers is passionate about creating engaging and effective designs that meet your business objectives and resonate with your users.

UX-led engineering excellence

Simform’s strong UX capabilities stem from our agency background, where we’ve crafted exceptional digital experiences for top global brands like Red Bull, Sony, and Bank of America.

Frontend modernization expertise

With extensive experience in frontend modernization for large-scale products, Simform excels in redesigning outdated frontends into modern, scalable frameworks like Microfrontends and PWAs.

Broad platform capabilities

Simform’s expertise spans native and cross-platform mobile development, wearables, AR/VR, and advanced web applications, enabling you to deliver innovative experiences across all digital touchpoints.

In-depth integration expertise

We have extensive integration experience in application development, connecting enterprise platforms, proprietary and third-party applications, data platforms, and connected devices/services.

CX to UX excellence

We approach digital experience design by deeply understanding your customers' needs and working closely with your team to simplify user flows, eliminate friction, and drive meaningful outcomes.

Full-cycle application development

We design, develop, and deploy custom applications with dedicated development teams and end-to-end services, including detailed customer journey mapping, prototyping, and iterative improvements for continuous success.

Trusted by the World's Leading Companies

“Unlike many firms, they approach the work with a sense of ownership and urgency, making them feel like an extension of our team. Their wide-ranging technical capabilities and reliability gave us the confidence to trust them with critical parts of our product.”

Robel Yemane

Head of Engineering, Privilee

“Simform delivered our self-serve application, including an MVP, within the agreed timeline. Their exceptional expertise and dedication continue to impress as they develop new features and maintain the application. A remarkable partner in software development.”

Abhilash Kumar

Abhilash Kumar

Technical Product Manager, AUDIENCEX

“We are satisfied with Simform’s quality work. The team manages the project well – they’ve solved issues and improved their performance. Overall, they excel in their communication; they do it frequently and effectively through Slack and Microsoft Teams. They also use internal management tools.”

Jay Gajera

Jay Gajera

Project Manager, Smart Nano Tubes

“The Simform team are extremely proactive across the full delivery life cycle whether that is reviewing conceptual designs to offer different options for our consideration or identifying areas where future enhancements could be considered to improve the application performance or end user experience.”

Andrew Mills

Andrew Mills

Product Manager, OpenSymmetry

“From start to finish, Simform delivered a great project experience, even when the requirements were a bit ambiguous with some changes, they adapted, adjusted and got the job done. Code delivered was of a high standard and the delivery team was great top work with. I recommend Simform to my own network all the time.”

Angus Gow

CTO, Love Finance

“The cloud migration was a great sucess. Very satisfactory, seamless and increased our productivity. The most impressive part about Simform is their dynamic and well-versed team. Anytime there was a concern, we were able to communicate and have it rectified immediately.”

Jim-deVarennes

Jim deVarennes

President, Sober Living America

Case Studies

Discover the many ways in which our clients have embraced the benefits of the Simform way of engineering.

3Birds
Goruck
Renesas
Live Auction Platform
Pentair
American Psychological Association
Cloud and DevOps engineering
Digital product engineering

Manufacturer Cuts Quote Time 70% with Cloud Integration

Automated inventory verification process, seamless migration of legacy RFQ system to cloud and integrated the new platform with multiple ERP systems of manufacturers. Provided a unified view of the quotation process to key stakeholders spread across the world.

Modern solution with database automation on Azure reduced turnaround time to generate quotation by 70%.

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Sabre
Cloud and DevOps engineering
Data engineering

Automotive Improves Data Accuracy 80% with Data Platform

Built a Consumer Data & Experience Platform (CDXP™), a cloud-based solution designed to consolidate customer data and power personalized marketing strategies. Implemented advanced data engineering and marketing automation practices.

Serving over 1000 dealerships, the platform helps to maximize their ROI and improve customer engagement across their lifecycle

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3birds
Data engineering

Sports Brand Boosts ROI 40% with Customer Data Platform

Build a 360° Customer Data Platform (CDP) to centralize fragmented data, enhance personalization, and optimize campaign ROI. Utilized AWS Glue and AWS Redshift to establish a scalable ETL process and centralized data repository.

Achieved a future-ready ecommerce platform with 360-degree customer view across all channels. Delivered personalized shopping and event journeys.

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Goruck
Cloud and DevOps engineering
Digital product engineering

Semiconductor Manufacturer Boosts Data Accuracy 80% with Automation

Build an enterprise application that eliminates hours of manual spreadsheet work. Solution processes thousands of daily orders through various sales channels and gives real-time visibility of inventory levels.

Reduced the order fulfillment lead time by 70% and got visibility of inventory levels across 200+ fulfilment partners having 5000+ product SKUs.

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Cloud and DevOps engineering
Digital product engineering

Global Auction Platform Achieves Zero Downtime with DevOps Pipeline

Build during COVID crisis to transform the way auction houses run operations digitally. It is a platform to manage real-time live auctions operations such as bidding, payments, escrow, inventory management, CRM, invoicing etc.

Simform’s white-labeled solution is used to sell 7million lots by 3900 auction houses from 165 countries.

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Live Auction Platform
Digital and experience engineering
Digital product engineering

Water Treatment Giant Achieved Zero-Crash Performance

Built IoT solution for consumers and professionals that helped them manage the entire fleet of smart devices of Pentair. Solution involved building a mobile application using component-based development, intuitive UI and CI/CD pipeline.

Integrated hundreds of hardware devices through a robust IoT mobile application

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Pentair
AI/ML engineering
Digital and experience engineering

AI Boosts Psychology Research Efficiency For 150K+ Users

Gen AI solution for psychology researchers for fast and efficient retrieval of information using LLMs. It streamlines content discovery and engages in dynamic, context-aware conversations, offering personalized guidance through research repository.

20X improvement in search speed while maintaining contextual understanding multi-turn conversations

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APA

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Hiren-Dhaduk Hiren Dhaduk

Creating a tech product roadmap and building scalable apps for your organization.

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