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360 data analytics platform
for a multi-million dollar
sports eCommerce brand

Category: Sports, eCommerce

Services: Data Analytics and Consulting, App Modernization, Automation Testing, CI/CD Implementation and Management

Goruck

2x

Increased loyalty program.

40%

Increased ROI on marketing campaigns.

5x

More customer engagement through targeted marketing campaigns.

Challenge

Being one of the popular eCommerce brands with a massive community of fan followers in the sports industry, the client wanted to migrate its platform to improve its data source and marketing strategies.

  1. Migrate legacy system and keep existing processes intact
  2. Generating meaningful insights into user’s shopping experience
  3. Create effective even marketing through the platform
  4. Build BI reports using AWS QuickSight

Solution

Simform offered a 360 Business Intelligence solution that improved their customer engagement. We made sure they were able to segment data with ease and improve their marketing ROI

  1. Systems integration to establish 360 analytics
  2. Created omnichannel customer journeys
  3. Unifying data for enriched solution
  4. BI and analytics reports for different customer segments

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