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360 data analytics platform
for a multi-million dollar
sports eCommerce brand
Category: Sports, eCommerce
Services: Data Analytics and Consulting, App Modernization, Automation Testing, CI/CD Implementation and Management
2x
Increased loyalty program.
40%
Increased ROI on marketing campaigns.
5x
More customer engagement through targeted marketing campaigns.
Challenge
Being one of the popular eCommerce brands with a massive community of fan followers in the sports industry, the client wanted to migrate its platform to improve its data source and marketing strategies.
- Migrate legacy system and keep existing processes intact
- Generating meaningful insights into user’s shopping experience
- Create effective even marketing through the platform
- Build BI reports using AWS QuickSight
Solution
Simform offered a 360 Business Intelligence solution that improved their customer engagement. We made sure they were able to segment data with ease and improve their marketing ROI
- Systems integration to establish 360 analytics
- Created omnichannel customer journeys
- Unifying data for enriched solution
- BI and analytics reports for different customer segments
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