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automation and analytics
platform for auto dealerships
Category: ISV, Sales and Marketing Tech, Automative
Services: Data Analytics and Consulting, Workflow Automaton Consulting, Infrastructure Management and Monitoring, Systems Integration, White Labeled Solution, CI/CD Implementation and Management
Increased lead conversion rate.
Increased customer retention rate.
Analytics engine creation to help 1000+ car dealerships get real-time insights.
The client wanted us to build an enterprise automation platform that would help auto dealerships deliver personalized and engaging customer experiences. The enriched customer experiences would then create a loyal customer base. We were supposed to
- Use serverless architecture for automation
- Use dashboards for dynamic reporting
- Build an analytics engine to measure KPIs in realtime
- Use systems integration to run business seamlessly
After careful consideration of all the marketing platforms, we chose Mautic because of its open-source nature and flexibility. We used it to build a customized marketing automation platform tailored for car dealerships. We
- Scheduled ETL processing on data collected from various resources
- Used NLP in Tableau to get insights on raw data
- Helped identify lead sources and conversion rates
- Implemented CI/CD and testing automation for effective and better delivery
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