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MarTech

Optimize, accelerate, and automate marketing ops, at scale

We build MarTech solutions that aid your marketing efforts, providing automation, real-time insights and personalized tools to grow your business.

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Your trusted MarTech Development Partner

Legacy MarTech systems often struggle to keep pace with the ever-increasing demands of customer journey. The growing number and complexity of customer touchpoints, from social media to mobile apps, require agility and intelligence that older systems lack. Scaling existing MarTech platforms to accommodate rising demands can quickly become a complex and resource-intensive endeavor.

At Simform, we bridge these gaps by enabling unified, omnichannel customer experiences. Our team implements innovative technologies like marketing automation platforms (MAPs) to streamline workflows, automate repetitive tasks, and free your team to focus on strategic initiatives. We also integrate artificial intelligence for data-driven decision making and predictive marketing, helping substantially increase the return on your marketing efforts.

Simform’s capabilities

Marketing automation platforms

Our solutions help you to automate repetitive tasks and deliver personalized experiences that drive conversions and create lasting customer relationships.

By leveraging robust data pipelines and APIs, we automate workflows like triggered emails and personalized landing pages, while advanced analytics fuel smarter decision-making.

Marketing intelligence & analytics solutions

We utilize advanced data visualization tools to map customer behavior, and campaign performance to ultimately increase marketing ROI.

We employ advanced attribution models to accurately measure the impact of each marketing activity on your bottom line.

Content management system

With intuitive interfaces and advanced authoring tools, our custom CMS solutions streamline your content creation and publishing workflows, enabling efficient content management.

Additionally, we specialize in developing headless CMS solutions, facilitating omnichannel content distribution and personalization across multiple touchpoints, ensuring you can easily keep up with market trends.

Customer data platforms

Our experts seamlessly integrate CDP with your existing system allowing you to utilize data ingestion tools to gather customer information from various sources like CRM and loyalty programs.

By centralizing this data in a unified customer profile, we eliminate data silos and ensure data accuracy with MDM techniques.

Why Simform

With Simform, you can put together a perfect solution that accommodates your business objectives. We’ll help you realize the power of modular architecture, and achieve extraordinary success.

Martech expertise

Having worked with variety of Marketing and Advertising clients, we have a proven track record designing, migrating, and managing innovative CX solutions on the Azure cloud.

Agile approach

At Simform, we embrace an agile approach that enables us to adapt quickly and deliver solutions that consistently meet your changing requirements.

Continuous support

We provide continuous support throughout the entire lifecycle of your MarTech implementation to optimize and align your solutions with evolving business needs.

Intuitive user experience

We prioritize creating engaging and user-centric solutions that provide intuitive and personalized experiences across multiple touch points.

Secure and compliant

We focus on data protection and regulatory compliance, implementing robust security measures to ensure your software fares well against industry standards.

AI-powered solutions

Our expertise in integrating AI technologies enables you to gain valuable insights, automate processes, and deliver highly targeted and relevant marketing campaigns.

Trusted by the World's Leading Companies

“Simform rearchitected and modernized our subscription management & billing platform as part of the multi-phase development initiative. The team quickly understood our business requirements and delivered a modern, modular architecture aligned with our scaling needs. Without disrupting our operational workflows, Simform handled complex data migration with precision and supported our legacy modernization journey with seamless ERP integrations.”

Robel Yemane, Head of Engineering

Privilee

“Simform delivered our self-serve application, including an MVP, within the agreed timeline. Their exceptional expertise and dedication continue to impress as they develop new features and maintain the application. A remarkable partner in software development.”

Abhilash Kumar

Technical Product Manager

AI-Driven Digital Advertising Platform

“We are satisfied with Simform’s quality work. The team manages the project well – they’ve solved issues and improved their performance. Overall, they excel in their communication; they do it frequently and effectively through Slack and Microsoft Teams. They also use internal management tools.”

Jay Gajera

Project Manager

Next-gen IoT Solutions Company

“The Simform team are extremely proactive across the full delivery life cycle whether that is reviewing conceptual designs to offer different options for our consideration or identifying areas where future enhancements could be considered to improve the application performance or end user experience.”

Andrew Mills

Product Manager

Global Consulting Company

“From start to finish, Simform delivered a great project experience, even when the requirements were a bit ambiguous with some changes, they adapted, adjusted and got the job done. Code delivered was of a high standard and the delivery team was great top work with. I recommend Simform to my own network all the time.”

CTO

Accredited Business Finance Company

“The cloud migration was a great sucess. Very satisfactory, seamless and increased our productivity. The most impressive part about Simform is their dynamic and well-versed team. Anytime there was a concern, we were able to communicate and have it rectified immediately.”

Jim-deVarennes

President

Trusted Community Services Organization

“Simform was an invaluable partner in our system modernization, moving beyond analysis to deliver true product engineering advisory. They  analyzed complex legacy workflows into clear, validated, developer-ready user stories. The clarity and strategic consistency they introduced was foundational, directly influencing our cloud architecture and product design. Their work effectively accelerated our discovery phase and time to market.”

Director of Engineering

Datamark

“Simform led the discovery phase for our digital infrastructure overhaul, bringing a mix of deep technical expertise and a truly collaborative spirit. They took our complex requirements and turned them into a solid product blueprint and a clear, prioritized roadmap. Everything stayed on track thanks to their structured project management. The level of strategy and architecture they brought to the table gave us the certainty we needed to take the next steps.”

Department Manager

Eye Recommend

Case Studies

Discover the many ways in which our clients have embraced the benefits of the Simform way of engineering.

Cloud and DevOps engineering
Digital product engineering

Semiconductor Manufacturer Boosts Data Accuracy 80% with Automation

Build an enterprise application that eliminates hours of manual spreadsheet work. Solution processes thousands of daily orders through various sales channels and gives real-time visibility of inventory levels.

Reduced the order fulfillment lead time by 70% and got visibility of inventory levels across 200+ fulfilment partners having 5000+ product SKUs.

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semiconductor - case study
Cloud and DevOps engineering
Digital product engineering

Manufacturer Cuts Quote Time 70% with Cloud Integration

Automated inventory verification process, seamless migration of legacy RFQ system to cloud and integrated the new platform with multiple ERP systems of manufacturers. Provided a unified view of the quotation process to key stakeholders spread across the world.

Modern solution with database automation on Azure reduced turnaround time to generate quotation by 70%.

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sabre industry
Digital and experience engineering
Digital product engineering

Water Treatment Giant Achieved Zero-Crash Performance

Built IoT solution for consumers and professionals that helped them manage the entire fleet of smart devices of Pentair. Solution involved building a mobile application using component-based development, intuitive UI and CI/CD pipeline.

Integrated hundreds of hardware devices through a robust IoT mobile application

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Pentair
Cloud and DevOps engineering
Digital product engineering

Global Auction Platform Achieves Zero Downtime with DevOps Pipeline

Build during COVID crisis to transform the way auction houses run operations digitally. It is a platform to manage real-time live auctions operations such as bidding, payments, escrow, inventory management, CRM, invoicing etc.

Simform’s white-labeled solution is used to sell 7million lots by 3900 auction houses from 165 countries.

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Auction mobility
Data engineering

Sports Brand Boosts ROI 40% with Customer Data Platform

Build a 360° Customer Data Platform (CDP) to centralize fragmented data, enhance personalization, and optimize campaign ROI. Utilized AWS Glue and AWS Redshift to establish a scalable ETL process and centralized data repository.

Achieved a future-ready ecommerce platform with 360-degree customer view across all channels. Delivered personalized shopping and event journeys.

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Goruck
Cloud and DevOps engineering
Data engineering

Automotive Improves Data Accuracy 80% with Data Platform

Built a Consumer Data & Experience Platform (CDXP™), a cloud-based solution designed to consolidate customer data and power personalized marketing strategies. Implemented advanced data engineering and marketing automation practices.

Serving over 1000 dealerships, the platform helps to maximize their ROI and improve customer engagement across their lifecycle

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3 birds
AI/ML engineering
Digital and experience engineering

AI Boosts Psychology Research Efficiency For 150K+ Users

Gen AI solution for psychology researchers for fast and efficient retrieval of information using LLMs. It streamlines content discovery and engages in dynamic, context-aware conversations, offering personalized guidance through research repository.

20X improvement in search speed while maintaining contextual understanding multi-turn conversations

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AI boosts

Recognized by Microsoft to Accelerate your Engineering Vision

Simform recognitions

Let’s talk

Hiren-Dhaduk Hiren Dhaduk

Creating a tech product roadmap and building scalable apps for your organization.

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