70%
Reduction in data integration time
Amazon Seller Cuts Time By 70% With Unified Analytics
Redefined data models & reporting frameworks to improve insight delivery at scale
Download the case study
30%
Higher decision-making accuracy
25%
Increase in operational efficiency
Client overview
Our client, founded in 2020 as a brand aggregator, the company rebranded in 2023 following a major acquisition and expanded again in 2024. It now manages over forty brands across Amazon, DTC, retail, and other sales channels.
The company is a leading aggregator of third-party Amazon sellers. It acquires established FBA businesses and scales them with centralized operations, marketing, and data capabilities. The portfolio is backed by investors supporting growth across channels.
Challenges
As brand count grew, data pipelines became more complicated to manage, and reporting delays increased, causing misalignment across marketing, finance, and operations teams.
Data integration complexity
Data from Amazon, Shopify, Facebook, and Google, with varying formats, rate limits, and authentication rules, made it complicated to create one consistent pipeline.
Transformation overhead
Ongoing schema changes, outliers, and inconsistent field types across platforms added friction to data prep and delayed reliable KPI reporting.
Scalability limitations
As more brands were onboarded, the system struggled to maintain query performance and resource efficiency across growing data volumes and multiple teams.
Solution
We built a scalable platform to consolidate data, streamline reporting, and support operational efficiency across analytics and inventory systems.
Data extraction & integration
Designed workflows to extract and unify multiple systems’ sales, campaign, and inventory data, resolving schema mismatches, sync delays, and platform-specific limitations.
Scalable data storage
Structured data into dedicated layers for raw and processed datasets, enabling efficient access, scalability, and role-based data governance across growing brand operations.
Transformation and modeling
Built real-time dashboards that visualized campaign, sales, and inventory data across brands, enabling teams to monitor KPIs and interpret trends with clarity and speed.
Inventory process automation
Improved the internal inventory platform to automate purchase orders, invoicing, and fulfillment while supporting data alignment across brands, teams, and sales channels.
Business impact
The re-engineered data platform accelerated insight delivery, improved decision-making, and supported brand growth with reliable, consolidated reporting.
Faster data integration
Automated pipelines reduced integration time by 70%, which helped teams access and use consolidated data for insights across functions.
Improved decision accuracy
Consolidating datasets into a single system increased the accuracy and reliability of metrics used for cross-brand performance tracking.
Higher advertising ROI
A robust system with targeted data extraction contributed to a measurable lift in advertising ROI across key marketplace channels.
Download the case study here!
You’re one step away from building great software. This case study will help you learn more about how Simform helps successful companies extend their tech teams.
Want to talk more? Get in touch today!
Email us contact@simform.com or give us a call at +1 321-237-2727
Let's talk
Hiren Dhaduk
Creating a tech product roadmap and building scalable apps for your organization.
Call Us Now
