Hi-tech

Consumer-Tech Brand Cuts Reporting Time by 60% with AI Suite

AI-powered platform improves financial visibility, accelerates product feedback loops, and localizes content at scale.

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60%

Reduction in financial reporting time through automated, role-based dashboards

80%

Increase in data access across teams via self-service performance analytics

50%

Faster localization of creative assets using GenAI-powered translation workflows 

Client overview

The company is a global product design and technology leader focused on creating innovative and highly rated lifestyle solutions. With two flagship billion-dollar brands, it has a strong track record of disrupting household product categories such as cleaning, cooking, food preparation, home environment, and beauty. The company continues to earn leadership positions by delivering 5-star products to consumers around the world.

SharkNinja Business Overview

Challenges

Slow reporting, delayed feedback loops, and manual localization limited the company’s ability to launch products quickly and respond to market signals.

Disconnected financial data

Region-specific spreadsheets fragmented financial data, delaying visibility into daily performance shifts and hindering timely budget updates.

Hidden product issues

Product teams sifted through scattered reviews, missing early defect signals and slowing fixes that protect ratings and repeat sales.

Manual localization lag

Designers manually recreated image assets for each market, delaying campaign launches and inflating creative workload.

Solution

We delivered an AI analytics and localization stack that replaces spreadsheets, quickly reveals product sentiment, and translates campaigns at scale. 

Live finance dashboards 

Merged sales and pricing feeds into interactive dashboards, giving planners continuous performance insight without manual consolidation. 

Unified sentiment intelligence 

Classified marketplace and social reviews by topic and tone, surfacing emerging issues and shortening feedback cycles.

GenAI localization workflow

Automatically translated on-image text and rebuilt layouts, producing brand-consistent creatives for new languages in minutes.

Automated packaging variants

Generated region-specific packaging designs from modular templates, embedding local compliance rules without slowing release timelines. 

Business impact

The initiative delivered measurable gains in reporting speed, expanded data visibility, and faster multilingual campaign readiness for cross-functional teams.

Virgil CS

Accelerated reporting

Automated dashboards shortened monthly reporting cycles by 60%, letting finance adjust budgets with continuously current performance data.

SharkNinja 1

Broader data access

Self-service analytics widened data access by 80%, enabling business teams to resolve performance questions instantly without analyst queues.

SharkNinja 2

Rapid localization

GenAI workflows cut creative-asset turnaround by 50%, allowing marketers to launch high-quality multilingual campaigns on schedule across geographies.

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Hiren-Dhaduk Hiren Dhaduk

Creating a tech product roadmap and building scalable apps for your organization.

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