GenBI doesn’t replace analysts; it elevates them. Analysts shift from report builders to insight strategists. Freed from “what’s the Q3 pipeline?” questions, analysts tackle harder problems: “what if scenarios,” prediction models, process optimization. We design this role transition explicitly: which analyst tasks become self-service (low-value, repetitive), which stay with analysts (strategic, complex modeling), which are new (GenBI governance, semantic layer curation). We train analytics teams on this new role. Organizations with strong change leadership see adoption spike; those without it see resistance. Executive alignment on the role shift is essential.