GenBI must be governance-aware from day one. We integrate Purview three ways: (1) Lineage & discovery – users see the data path behind every answer (ERP → Fabric → answer), building trust and auditability. (2) Semantic layer enforcement – governance rules embedded in the semantic model automatically block unauthorized access (finance users can’t see PII, regional users can’t see cross-region data). (3) Data quality gates – GenBI won’t answer questions on low-quality data; it flags issues and escalates to analysts. We map Purview glossary to semantic model, sync access controls, and integrate quality scorecards. Post-launch, Purview becomes your governance operations center. We review usage patterns monthly and refine the semantic layer. We don’t deploy ungoverned GenBI.