100x
Supported 100s of white-labeled solutions.
Auction House Cuts Scaling Time by 50% With Modernization
Digital transformation delivers real-time bidding across 400+ deployments
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10+
Implemented 10s of integrations across 100s of instances.
0
No downtime over subsequent auction sessions.
Client overview
A digital auction software company provides a customizable, cloud-based platform for management, bidding, and live events. Its white-label mobile, tablet, and web experiences let auction houses connect bidders from anywhere worldwide, improving reach and participation.
By unifying catalog publishing, marketing, and bidder services, the platform helps auction houses reach new audiences and grow revenue. Tools for registration and live bidding increase engagement and satisfaction while preserving identity through white-label control.
Challenges
Modernizing their core platform and delivering a scalable, future-ready architecture presented several challenges.
White-label overload
Maintaining 400+ white-labeled apps with custom configurations and branding overwhelmed engineering and slowed feature rollouts across the ecosystem.
Integration complexity
Point-to-point third-party integrations created system fragility, amplified production risks, and complicated new partner onboarding processes.
Growing identity sprawl
The lack of centralized access control and identity management led to error-prone deployments and rising security risks as users scaled globally.
Solution
We took complete ownership of their engineering and implemented a comprehensive modernization that transformed their platform.
Microservices architecture
We decomposed the monolithic platform into containerized services, enabling independent scaling and improved performance of critical services like bidding, payments, and inventory.
Automated deployments
Built configuration-driven deployment pipelines to manage releases across hundreds of white-labeled instances efficiently, reducing manual coordination and operational overhead.
Message bus integration
Replaced point-to-point integrations with standardized message bus architecture, improving communication protocols and reducing system dependencies for better reliability.
Centralized identity management
Implemented unified authentication system with multi-tenant data isolation, providing secure access control and simplified credential management across all platform instances.
Business impact
The modernized platform delivered significant operational improvements and positioned the client for continued growth in the digital auction space.
Operational efficiency
Simplified management of 400+ white-label instances with unique branding for each and reduced release coordination across platforms.
Uncompromised data privacy
No security breaches, thanks to robust multi-tenant architecture with isolated data stores and centralized authentication protocols.
Cost efficiency
Serverless architecture and auto-scaling lowered infrastructure expenses while maintaining peak performance during high-traffic auction events.
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Hiren Dhaduk
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