750 ms
Average bid response time during peak global traffic.
Delivering fast & reliable bidding with microservices and multi-region cloud automation
Download the case studyAverage bid response time during peak global traffic.
Concurrent API calls processed every second without degradation
Auction houses supported by a single, rule-driven platform
The company is a global leader in online auctions, operating seven digital marketplaces that connect bidders with trusted auctioneers in the industrial, commercial, and art sectors. Headquartered in London and listed on the London Stock Exchange, it supports over 3,600 auction houses, reaches bidders in 160 countries, and facilitates transactions worth billions of dollars annually.
Disconnected bidding systems, fixed auction rules, and poorly integrated third-party tools slowed down real-time auctions and made it harder to expand into new markets.
Disparate bidding engines delayed peak-time bids and risked missed or duplicate transactions.
Rules embedded in code made onboarding new partners and auction formats cumbersome.
Lack of real-time connectivity with payment, inventory, and analytics tools created workflow friction.
We engineered a unified, high-performance bidding engine that powers seven marketplaces, delivers sub-second auctions, and accelerates secure partner onboarding worldwide.
Container-ready services distribute bid traffic horizontally to keep latency low during surge events.
API-driven templates let auction houses adjust increments, timing, and buyer criteria instantly, no code changes required.
Event messaging syncs every bid with payment, inventory, and analytics tools to support seamless and end-to-end auction workflows.
Automated load testing and precise logging ensure every release is stable and meets compliance requirements.
The new engine enables faster auctions, lean operations, and steady growth, protecting core revenue, key compliance, and bidder trust worldwide.
One engine now runs all seven marketplaces, reducing duplication and lowering operational costs.
Stable 750 ms bid processing at 6 K+ requests per second safeguards revenue and bidder confidence for high-value lots.
API-driven rule templates let 3 600+ auction houses and new acquisitions go live in days instead of weeks.
You’re one step away from building great software. This case study will help you learn more about how Simform helps successful companies extend their tech teams.
Want to talk more? Get in touch today!
Email us contact@simform.com or give us a call at +1 321-237-2727
Creating a tech product roadmap and building scalable apps for your organization.