Hi-tech

Auction platform processes 6K Bids/sec with unified engine

Delivering high-speed bidding with microservices, Cosmos DB, and multi-region cloud automation

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750 ms 

Average bid response time during peak global traffic. 

6000+ 

Concurrent API calls processed every second  without degradation 

3600+ 

Auction houses supported by a single, rule-driven platform 

Client Overview

A global leader in online auction marketplaces needed a centralized bidding platform to support 3,600+ auction houses and unify operations across seven brands. With over £6.3 billion in annual hammer value and real-time bidding at its core, the company required sub-second performance, flexible rule configuration, and seamless third-party integration. 

ATG Business Overview

Challenges

Fragmented bidding systems, hard-coded auction rules, and disconnected third-party tools slowed real-time auctions and restricted global expansion.

Inconsistent Performance at Scale

Disparate bidding engines delayed peak-time bids and risked missed or duplicate transactions.

Hard-Coded Logic Slowed Expansion

Rules embedded in code made onboarding new partners and auction formats cumbersome.

Limited System Interoperability

Lack of real-time connectivity with payment, inventory, and analytics tools created workflow friction.

Solution

We engineered a unified, high-performance bidding engine that powers seven marketplaces, delivers sub-second auctions, and accelerates secure partner onboarding worldwide. 

Scalable Microservices Core 

Container-ready services distribute bid traffic horizontally, keeping latency low during surge events.

Configurable Rule Engine

API-driven templates let auction houses adjust increments, timing, and buyer criteria instantly—no code changes required.

Real-Time Integration Layer

Event messaging syncs every bid with payment, inventory, and analytics tools to support seamless, end-to-end auction workflows.

Continuous Performance & Audit Guardrails

Automated load tests and millisecond-precise logging validate every release, sustaining platform stability and regulatory confidence.

Business Impact

The new engine enables faster auctions, lean operations, and steady growth, protecting core revenue, key compliance, and bidder trust worldwide.

SharkNinja 1

Unified Bidding Platform

A single engine now powers seven marketplaces, eliminating redundant systems and cutting operational overhead.

ATG 2

Sub-Second Auction Performance

Stable 750 ms bid processing at 6 K+ requests per second safeguards revenue and bidder confidence for high-value lots.

SharkNinja 2

Faster Partner Onboarding

API-driven rule templates let 3 600+ auction houses and new acquisitions go live in days instead of weeks.

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