Healthcare

Healthcare Firm Hits 99.6% in Vision Testing Using Online Platform

We delivered fast and affordable eye screenings by building a responsive web platform.

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6.4M

Americans affected by untreated vision impairment.

99.6%

Prototype success rate for online vision screening.

75%

Lower cost than traditional eye tests.

Client overview

An eye care technology company founded in 2012 builds digital vision solutions that expand patient choice and provider capacity. It connects patients and doctors online to make exams and follow-ups convenient, accessible, and manageable through a secure, easy-to-use experience.

Products include the first online refractive eye test delivering a physician-issued prescription for glasses or contacts, and the first FDA-cleared online visual acuity test in the US, advancing compliant tele-optometry and expanding access to care.

Challenges

Limited access, strict accuracy requirements, and patient skepticism made online vision exams a tough challenge to solve.

Accuracy constraints

Converting clinical eye exams to digital format risked prescription errors, as screen variations and user environments could distort test results.

User adoption

Patients and doctors were skeptical about replacing established in-person exams with online alternatives, creating significant adoption barriers.

Validation hurdles

Proving the platform's reliability required extensive real-world testing, but gathering sufficient clinical data was costly and logistically complex.

Solution

Simform built a responsive web platform that enabled self-administered eye exams and significantly reduced costs.

Rapid prototyping

Quick, iterative cycles validated feasibility, gathered large-scale user feedback, and refined exam precision.

Dynamic UI calibration

Font sizes and screen intervals adjusted in real time based on each user’s device resolution, ensuring accurate measurements.

Crowdsourced beta testing

Partnered with external testers to simulate real-world conditions, implementing user feedback for a more robust final product.

Automated analytics

Employed Google Analytics to track user behavior in real time, streamlining improvements and reducing error rates.

Business impact

The platform made vision care more accessible, affordable, and convenient while maintaining clinical-grade accuracy for prescriptions.

Clinical-grade results

The solution achieved a remarkable 99.6% success rate in vision screening tests, providing prescription accuracy comparable to in-person exams.

Affordable access

Patients now receive prescriptions at just $35, representing a 75% cost reduction compared to traditional eye exams with equivalent results.

Expanded availability

The platform now helps address the needs of 6.4 million Americans with untreated vision impairment by removing barriers to essential eye care.

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