30%
Increase in customer engagement on a global scale.
Luxury Brand Grows Traffic 3X with MVVM Architecture
Streamlined custom journeys and unified operations across retail and digital
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3x
Rise in web traffic.
2x
Uplift in sales within the first 6 months from the app launch.
Client overview
A luxury footwear brand known for velvet and needlepoint slippers, founded in 1993 in Palm Beach. It blends English countryside motifs with Palm Beach ease, worn by presidents, royalty, and celebrities, projecting timeless elegance.
Each pair is handcrafted in Europe in limited quantities using materials and embroidery, with bespoke options for monograms and motifs. Showrooms on Worth Avenue and Madison Avenue anchor the brand’s presence for collectors and daily wear.
Challenges
The challenge was translating a high-touch, personalized luxury shopping experience into digital channels while maintaining brand exclusivity.
Lack of personalization
The digital experience lacked the interactivity and depth needed to reflect in-store luxury shoe customization's personalized, consultative nature.
POS and ERP fragmentation
Disconnected systems across sales, inventory, and order management created visibility issues and introduced manual overhead across departments.
Manual admin workflows
Order processing, invoicing, and checkout management across eCommerce, kiosks, and POS relied on repetitive tasks that didn't scale as customer volume.
Solution
We developed a composable system that integrated operations, improved customer journeys, and gave teams flexibility without sacrificing control.
Real-time customization tools
Enabled live product personalization with previews for fabrics, motifs, and monograms and delivered a digital experience aligned with in-store consultations and craftsmanship.
Connected commerce systems
Integrated inventory, POS, and ERP systems to unify data across eCommerce and physical stores, eliminating redundancy and streamlining the entire order-to-fulfillment lifecycle.
In-store selling application
Built an iPad-based application that helped sales staff assist customers in customizing shoes on the spot, improving checkout speed and driving higher in-store conversion.
Brand-compliant UI framework
Designed a modular front end that allowed rapid visual updates and layout adjustments while preserving luxury design standards across mobile and web interfaces.
Business impact
The new platform increased digital engagement, improved conversion rates, and helped the brand scale operations without compromising its positioning.
Higher customer engagement
Improved digital experience and interactive product configuration increased customer sessions across mobile, web, and in-store touchpoints.
Greater digital visibility
Better navigation, SEO, and responsive design led to a 3x traffic increase within months, which boosted awareness across new buyer segments.
Increased sales volume
Streamlined checkout and unified backend processes contributed to a 2x uplift in sales within six months, with higher conversion from custom orders.
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Hiren Dhaduk
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