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UX driven engineering solution for match-making cum coaching platform

Category: Social, Networking

Services: UX Design, Product Development Services, Cloud Native Development

ONA dating

15+

Third-party SDKs integration in a reliable and successful manner.

3x

Increase in handling user traffic.

2x

Improvement in security encryptions.

Challenge

Online dating and matchmaking application has always been popular in the US market. But while dating apps are meant to match and let users engage simply, there seems to be a gap in dating tips, coaching, and ensuring their safety. Our client wanted to fill up that gap with their dating cum coaching platform. Some of our prominent challenges were

  1. Ensuring smart and secure onboarding
  2. Seamless calling experience
  3. Scalable architecture
  4. Data analytics for better decision making

Solution

With a custom onboarding process and best-in-class UX, Simform designed a two-sided marketplace with native iOS Swift apps for dating experts and daters. Our solution consisted of

  1. Flexible architecture for high performance
  2. Handling usage spikes through AWS auto-scaling
  3. Ensuring a safe application environment
  4. User behaviors analytics through Mixpanel

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