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Americans spend over 2.1 billion USD and 30 hours a month using algorithms to find their perfect match. 90% out of US’s 54 million singles have tried online dating and one third of them haven’t even gone on a date with someone they met online. Few major reasons behind this are lack of proper dating advice and absence of a concrete mechanism to tackle criminal verification of users.

ONA wanted to start a counterculture of algorithmic dating era. They wanted Simform to build a dating cum coaching platform where users are coached, advised and manually matched to genuine users, thus increasing the chance of converting date into long term relationships and not to mention, it ensures the security of the application users too.


Need for a human touch in dating app

Co-founder of Ona reached out to us for building dating cum coaching platform, after getting inspiration from the experience of date-coaching his brother who was struggling with different dating apps. Our engagement started with a clickable prototype built on Invision to get quick initial feedback from real users that not only includes daters but also dating experts and coaches. Our product design team were able to deliver prototype in less than a month of time which really helped Ona team to come up with better ideas and build product as per end user’s expectations.