Sports Brand Boosts Return On Investment by 40% with CDP

Unified behavioral data across eCommerce and events to power personalized campaigns

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40%

Boost in Marketing ROI.

2x

Increase in Customer Engagement

5x

More customer engagement through targeted marketing campaigns.

Client overview

An outdoor fitness company built around rucking helps people train by walking with weight. It runs 1,000+ events worldwide yearly led by Special Forces veterans. The company designs gear, apparel, and footwear for everyday use.

Its community model emphasizes teamwork, resilience, and inclusive training. Products carry a lifetime repair guarantee to reinforce durability and trust. The company promotes rucking as scalable for anyone and a foundation for fitness and readiness.

Challenges

Disconnected sales, events, and loyalty systems made it difficult to build a complete view of the customer or trust the data used for decision-making.

Data fragmentation

Customer data was spread across systems handling purchases, events, and loyalty, making developing complete profiles or campaign strategies difficult.

Unreliable data sync

Delayed updates and limited system coordination disrupted real-time customer visibility, reducing responsiveness across marketing workflows.

Lack of customer insights

Disconnected tools and inconsistent data pipelines limited the depth and speed of behavioral analysis, hindering precision in segmentation and targeting.

Solution

We designed a 360° data analytics platform with segmentation engine to leverage cross-channel data for improved marketing outcomes.

Customer data platform

Built a unified platform consolidating data from eCommerce, events, loyalty, and marketing systems, providing accurate segmentation and real-time customer profile resolution.

Marketing analytics

Developed dynamic dashboards to monitor user behavior, campaign results, and product trends, enabling teams to analyze performance and adapt strategies in real-time.

Campaign automation

Implemented rule-based workflows that triggered personalized messages and offers using real-time user signals across events, transactions, and loyalty engagement data.

Segmentation engine

Created a flexible segmentation engine using real-time participation, loyalty data, and purchase behavior to power highly targeted cross-channel campaign execution at scale.

Business impact

The solution delivered real-time customer visibility, increased campaign returns, and improved loyalty program performance.

Increased loyalty

Improved targeting and journey design led to a 2x increase in loyalty program participation within key user segments and high-value cohorts.

Higher marketing ROI

Data-driven campaigns based on unified profiles delivered a 40% lift in marketing efficiency and better returns on paid acquisition efforts.

Improved user engagement

Better segmentation and timing increased engagement by 5x across digital storefronts, event activations, and retention-based email flows.

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