40%
Reduction in time taken by freight brokers with customer services
Transport Firm Cuts Costs by 33% With Freight Automation
Automated workflows, unified data, and integrated tools for smarter logistics
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25%
Cut down the cost of manual operations
2X
Reduction in time taken for performing complicated tasks
Client overview
A global leader in ground transportation management, venue solutions, and mission-critical logistics, the company delivers operations at scale. With 30 years of experience, it plans complex movements for events, public agencies, and venues, ensuring confidence and integrity.
Across three decades, the team has managed over 5,000 events and contracts, moving more than 120 million guests worldwide. Services span planning, routing, shuttle operations, and on-site coordination to deliver safe, reliable transport and protect event experiences.
Challenges
Transforming traditional freight brokerage operations into an automated system came with its own set of challenges.
Diverse shipment priorities
Each shipment has unique priorities–some clients value speed, while others focus on cost-effectiveness, safety, or preferred routes–that brokers address manually.
Fragmented systems
Freight brokers traditionally used separate tools for lead generation, quoting, and customer engagement, leading to inefficiencies and disjointed operations.
Scattered communication channels
A typical freight transaction includes 40-50 conversation touchpoints between booking and delivery. Managing this volume across emails/SMS/calls is cumbersome.
Solution
We developed a comprehensive web application with advanced features and integrations to transform TransTMS’s operations.
Automated core freight ops
Built a comprehensive, cross-platform web app to automate day-to-day operations like rate fetching, shipment recommendation (based on cost, speed, etc.), and communications.
Advanced features
Added high-end features like automated check calls, route prediction, and automated tracking to provide an exceptional customer experience in a highly competitive marketplace.
Automated business processes
Integrated tools to automate sales and marketing processes, streamline conversations across touchpoints, and manage accounting functions.
Scalable architecture
Hosted the application on AWS to ensure high availability, performance, data security, and scalability, supporting current needs while accommodating future business growth.
Business impact
The implementation delivered significant quantifiable improvements to TransTMS's operations.
Reduced operational costs
The app became one of the first web apps to bring workflow automation to the freight business and saved 33% on operational costs.
Decreased customer service time
Freight brokers reduced the time spent on customer service by 40% by streamlining communication channels and improving response rates.
Enhanced decision-making
The app gave freight brokers direct insight into the entire business operation in a single dashboard, enabling real-time data-driven decisions.
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Hiren Dhaduk
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