80%
Improvement in data scalability and accuracy.
Automotive Improves Data Accuracy 80% with Data Platform
Redefining dealership data strategy with unified customer insights architecture
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40%
Reduction in processing time facilitating quicker insights.
45%
Reduction in infrastructure costs.
Client overview
An automotive data and marketing platform unifies signals such as email, clicks, appointments, and leads with offline records like sales and service. This foundation powers lifecycle management for dealerships and partners, focused on measurable outcomes.
Its customer data and experience platform makes marketing data accessible and actionable. Dealers get analytics across prospects, sales, retention, and service, with content-led nurturing that improves ROI and turns signals into offers and better decisions.
Challenges
Managing customer data across 1000+ independent dealerships created unique challenges for personalization, scale, and real-time marketing in the competitive automotive sector.
Fragmented data sources
Dealership systems, CRMs, and marketing platforms operated in silos, making it impossible to consolidate customer data into a single, reliable profile.
Inconsistent data standards
Each system followed different formats and rules, leading to duplicate records, inaccurate fields, and poor data quality across customer datasets.
Delayed data processing
Data pipelines couldn’t keep pace with usage demands, causing delays that impacted dealerships’ ability to respond quickly to customer and market needs.
Solution
We modernized the CDXP™ platform with unified data infrastructure, scalable processing, and marketing automation to support real-time insights and personalized campaigns at scale.
Data integration
Consolidated customer, campaign, and operational data into structured layers, enabling clean ingestion, consistent records, and accurate reporting across dealership systems.
Scalable data processing
Built a high-volume processing system with support for batch and real-time ingestion, which improved responsiveness and ensured platform performance under growing data loads.
Instance management
Implemented an automated deployment system to provision, update, and maintain 1000+ dealership instances with consistent configs, brand-specific setups, and zero-downtime rollouts.
Marketing automation
Implemented a system to segment users by behavior and interaction history, which triggered personalized campaigns with built-in performance tracking across all touchpoints.
Business impact
The modernized platform improved lead conversion, reduced data latency, and supported operational scale across over 1000 independent dealerships.
Real-time decision support
Dashboards with faster refresh rates reduced data latency by 40%, giving dealership teams live access to customer and campaign performance insights.
Efficient platform operations
Automated deployments and centralized infrastructure enabled the platform to scale quickly across 1000+ dealers with reduced manual overhead.
Higher lead conversions
Personalized marketing and automated outreach increased lead conversions by 75% and customer retention by 25% across regions.
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