Powerful
Content search
5x Client Conversions with Smart Sales Enablement Tool
Faster, smarter content customization and delivery to empower sales teams
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Intelligent
Content suggestions
Instant
Access to resources
Client overview
A cloud-based sales enablement company provides a platform that unites content delivery with data-driven performance management. Teams gain visibility into activity and effectiveness, improving execution, coaching, and pipeline while aligning marketing content to selling situations.
The platform speeds access to the right materials and guidance, tracks buyer responses, and clarifies next steps. Sellers gain time and prioritization, while analytics strengthen alignment, personalize outreach, and improve workflows to raise win rates.
Challenges
Developing the tool required tackling many technical challenges to ensure seamless content retrieval, security, and high performance.
Scattered content repositories
Marketing and sales resources were scattered across different platforms, making it hard to locate, update, and utilize materials.
High-frequency, unique requests
Prospective clients came with unique queries and demanded laser-sharp solutions, so sales reps needed to retrieve relevant assets quickly.
Scalability and security concerns
Handling large volumes of sensitive sales data posed storage challenges, requiring a scalable and encrypted solution to prevent costly breaches.
Solution
We built a secure, high-performance platform that streamlined content access, personalization, and delivery for modern sales teams.
Native apps
Built high-performing Android & iOS apps, allowing sales reps to centralize, personalize, and access materials on-the-go from any device or location.
Google-like search
Implemented a scalable full-text search engine allowing reps to process queries in real time by searching for documents with keywords and metadata.
High data security
Leveraged AWS services for secure document storage, ensuring data protection while enabling seamless file retrieval from any device and scalable document management.
CRM integration
Connected the platform with CRM Salesforce to enable sales representatives to fetch client information and share marketing materials directly during live interactions.
Business impact
The implementation of the platform, Accent Connect, delivered remarkable results for our client.
Increased client conversions
Sales reps closed 5x more clients by accessing relevant materials instantly and responding to prospect queries with speed and precision.
Reduced dependencies
Teams gained autonomy through self-service content customization, eliminating delays caused by marketing department bottlenecks in the sales cycle.
Expanded market reach
The solution became a key offering of the company, performing exceptionally well for retail wealth and institutional asset management firms.
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Hiren Dhaduk
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