Pixis: A codeless AI infrastructure to nitro-boost your marketing.

Pixis.ai is a codeless AI infrastructure company that helps brands scale all aspects of their marketing and augment their decision-making in a world of infinitely complex consumer behavior.

Pixis had an on-premise infrastructure and the company was facing a lot of issues due to this type of infrastructure. The main problems Pixis encountered were:

Scalability Constraints: The on-premise infrastructure limited Pixis’ ability to scale their applications according to demand. As their customer base grew, the existing servers struggled to handle increased traffic, leading to performance degradation and frequent outages.

High Maintenance Costs: Maintaining and upgrading the on-premise infrastructure required significant resources and expenses. Pixis had to invest heavily in hardware, software licenses, and skilled personnel to manage the infrastructure, diverting valuable resources from core business activities.

Lack of Flexibility and Agility: On-premise infrastructure posed limitations on the flexibility and agility required in today’s dynamic business environment. Pixis found it challenging to quickly provision new resources, test new ideas, and adapt to changing market needs, which hindered their innovation and competitive edge.

To address Pixis’ challenges we at Simform implemented the following solutions:

Cloud Architecture Design: Simform worked closely with Pixis to design a scalable and robust cloud architecture on AWS. This involved assessing their current infrastructure, identifying dependencies and requirements, and designing an architecture that could handle their workload efficiently.

Lift and Shift Migration: Simform executed a “lift and shift” migration strategy, where the existing applications and data were migrated from on-premise servers to AWS without significant changes to the underlying architecture. This approach minimized disruptions and ensured a smooth transition to the cloud environment.

Elasticity and Scalability: By leveraging AWS services such as Amazon Elastic Compute Cloud (EC2), Auto Scaling, and Elastic Load Balancing, we provide Pixis with the ability to scale their applications up or down based on demand. This ensured optimal performance during peak times while reducing costs during periods of low utilization.

Simform leveraged AWS Database Migration Service (DMS) to efficiently migrate Pixis’ databases from their on-premise environment to AWS. 

Simform employed AWS Server Migration Service (SMS) to streamline the migration of Pixis’ applications and servers to the AWS infrastructure.

• Pixis experienced a 50% reduction in the time required to release new features and enhancements to its platform after migrating to AWS infrastructure.
• Pixis experienced a 75% increase in system capacity, allowing them to handle a 3x increase in user loads without performance degradation.
• The migration resulted in a 30% reduction in hardware expenses and a 25% reduction in maintenance costs.

Amazon RDS

We leveraged Amazon RDS as our primary storage solution for various types of data including campaign data, ad accounts, cross-platform engagement score, ML datasets, tenant data, and more. By using Amazon RDS, we were able to easily manage and scale our relational databases while ensuring high availability and durability. 

MQ

In our solution, we utilized MQ with RabbitMQ as a message broker to enable communication and coordination between our microservices. We configured it to handle long-running background tasks, such as processing recommendation data, image and video rendering, and other computationally intensive tasks, allowing for smoother and more efficient workflow management. 

AWS Trusted Advisor 

In our solution, we are using Trusted Advisor to identify overprovisioned resources and improve our security posture. By regularly running Trusted Advisor checks, we are able to stay on top of potential issues and ensure that our infrastructure is optimized for performance, security, and cost.

AWS CloudTrail

AWS CloudTrail enables auditing, security monitoring, and operational troubleshooting by tracking user activity and API usage. The AWS CloudTrail logs, continuously monitors, and retains account activity related to actions across our AWS infrastructure.

AWS ECR

In our solution, we utilized AWS ECR to securely manage and scan the Docker images of our microservices. This helped us maintain the reliability and security of our system while ensuring the high performance of our services. 

NAT gateway 

In our solution, we used NAT gateway to allow our resources in private subnets to securely access the internet and other AWS services, without exposing them directly to the public internet. 

AWS Lambda

We used AWS Lambda to trigger and run machine learning pipelines and alerts.

Redis

We leveraged Redis to store user sessions, which allowed us to easily retrieve session data and provide a better user experience. Additionally, Redis helped us reduce data access latency by caching frequently accessed data in memory, which reduced the need for costly database queries. 

Amazon EKS

We leveraged Amazon EKS to easily manage and scale our microservices and background jobs on a containerized infrastructure. EKS provided us with a managed Kubernetes environment, allowing us to focus on application development and deployment without worrying about the underlying infrastructure. We used EKS to easily deploy, manage, and scale our containerized applications, and to automate container deployments and updates. 

Amazon CloudWatch

We used AWS cloudwatch to generate alarms and for application log generation and as a monitoring solution to monitor the resource utilization metrics.

Amazon S3 buckets

We leveraged Amazon S3 buckets as a highly scalable and secure storage solution for storing various types of data in our system, including configuration files and customer data files. With S3’s ability to store and retrieve any amount of data from anywhere on the web, we were able to easily manage, secure, and retrieve files whenever required.

AWS SecurityHub

We utilized Security Hub to get a comprehensive view of our security state in AWS and to ensure our environment adhered to security industry standards and best practices.

AWS NLB

We utilized AWS NLB as our load balancer to distribute incoming traffic across multiple targets in different availability zones. This helped us achieve higher availability and fault tolerance for our application.

AWS Cloudwatch alarm

In our solution, we set up CloudWatch alarms to monitor various metrics such as CPU utilization, memory usage, and network traffic for our AWS resources. Whenever a metric crossed a threshold, an alarm was triggered and sent notifications to our team via email or SMS. 

Amazon CloudWatch

In our solution, we used CloudWatch for logging and monitoring of various AWS native services such as Amazon RDS. We were able to set up customized metrics, dashboards, and alarms to monitor the health of our infrastructure and quickly respond to any issues.

AWS secrets manager

In our solution, we used AWS Secrets Manager to store and manage the secret data of our microservices, including database credentials, API keys, and other sensitive information. This helped us keep our secrets secure and easily manage and retrieve them when needed.

Fluent bit

We deployed Fluent Bit as our log processor and forwarder to collect, process, and forward logs from our microservices to AWS CloudWatch. This helped us gain real-time visibility into our application and infrastructure logs and make informed decisions based on the insights provided by the log data.

Grafana

We used them for infrastructure and service monitoring. Using these tools, we help the client monitor various data points related to the infrastructure and applications, such as:

• Number of containers running
• ML pipeline status
• CPU percentage
• RAM usage at a cluster level
• Services running currently
• Node-level monitoring
• Network traffic
• Disk I/Os

Using these monitoring tools, Simform can proactively identify and resolve issues before they impact end-users, ensuring a high level of performance and availability for the client’s microservices-based architecture.

AWS DMS

Simform leveraged AWS Database Migration Service (DMS) to efficiently migrate Pixis’ databases from their on-premise environment to AWS. 

AWS SMS

Simform employed AWS Server Migration Service (SMS) to streamline the migration of Pixis’ applications and servers to the AWS infrastructure.