It is essentially a software product that you can rebrand as your own. You can use it for internal operations as well as offer it as a service to other companies and clients. A white label software can be a social application, CRM software, SaaS application, and many more things. The fact that it has your brand name etched onto it helps increase your brand credibility, especially when it’s a high-quality software product. It also helps you win more customers and drive loyalty among the existing ones.