Even the most visually amazing mobile app can and will fail to perform well on the app store if it’s not intuitive and lacks usability.

As a user, you would want to open an app and feel like you already intuitively know everything — where to click next, what actions to perform, how to jump to a particular place, etc. The second you get stuck, you give up and go try another app. Sounds familiar?

So what do we do to make sure this doesn’t happen to the potential users you just spent so much time researching? We do UX which is included in our mobile app development services.

UX is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function — The Interaction Design Foundation.