100%
Complete design overhaul achieved brand harmony
Social App Achieves 100% Design Refresh with Unified System
Built digital brand presence with central design system & interactive prototyping to streamline development.
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40%
Reduced time-to-market (TTM) through a shared design system
2x
Growth in user base post-design modernization.
Client overview
A leading fan engagement platform creates personalized connections between fans and creators, athletes, and entertainers. Since 2017 it has enabled 2.5 million moments, over 27,000 hours of one-to-one experiences, and added 10,000 stars last year.
Backed by $165 million in funding and a $1B valuation, the company grew headcount 30 percent and reached leadership gender parity. Recognition includes Fast Company’s Most Innovative Companies, The Information’s TI50, and LinkedIn Top Startups.
Challenges
Fragmented visuals, outdated design elements, and inconsistent branding were holding the platform back.
Fragmented brand identity
After funding, the app lacked visual consistency across platforms, undermining brand recognition and confusing users with inconsistent experiences.
Development bottlenecks
Without a shared component library, React and Expo development cycles were slower, creating friction between design and engineering teams during sprints.
User experience limitations
Outdated interfaces were hampering user acquisition and retention, threatening growth momentum in a competitive social app marketplace.
Solution
We built a unified design system with reusable components that modernized the app’s visuals and cut development timelines by 40%.
UI/UX audit & strategy
Conducted a thorough review of existing layouts, ensuring the new design aligned with brand goals and user behaviors.
Centralized design system
Built a reusable library of UI elements, cutting development overhead and improving consistency across devices and features.
Interactive prototyping
Validated wireframes through rapid user testing, accelerating feedback loops and ensuring fewer UI misalignments.
Streamlined handoffs
We used collaborative tools to bridge gaps between developers and designers, eliminating rework.
Business impact
A consistent brand identity, faster release cycles, and a polished UI doubled user retention and strengthened the app’s market presence.
Enhanced user acquisition
Fresh design perspective and modern UI elements created a seamless experience that doubled the user base, helping the company grow substantially.
Faster development cycles
Centralized design system with reusable components reduced implementation time by 40%, allowing teams to deliver features more efficiently.
Complete brand consistency
The 100% design refresh aligned all UI elements with brand guidelines, creating a cohesive experience that strengthened market positioning.
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Hiren Dhaduk
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