15+
Third-party SDKs integrated securely.
Dating Platform Boosts Traffic 3X with Secure Framework
Delivered next-level dating security with coaching and interactive experiences.
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3x
Increase in handling user traffic without performance issues.
2x
Improvement in security protocols and data encryption
Client overview
A human-led dating platform built as a counterpoint to algorithmic swiping. It brings together a network of relationship experts to coach users and make manual matches with verified members for authentic connections and safer experiences.
Trust and safety are built in through human review, identity checks, and clear community standards. Privacy controls and support protect members, while paced introductions and expert guidance encourage dating that leads to lasting, offline relationships.
Challenges
Low user trust, unreliable communication, and performance issues hindered matchmaking quality and growth in a competitive dating market.
Verification gaps
Questionable profiles infiltrated the platform due to inadequate background screening, eroding trust and damaging user experience.
Real-time communication
Unstable voice, video, and chat functions disrupted coaching sessions and user interactions, especially during peak usage periods.
Scalability issues
Platform performance degraded during traffic spikes, causing slowdowns and potential downtime that frustrated users and limited growth.
Solution
We built a secure cloud platform integrating screening, communication, and analytics for verified users, scalable coaching, and seamless in-app experiences.
Comprehensive verification
Partnered with a trusted identity-check provider to authenticate users’ criminal histories and reinforce safety from the start.
Reliable communication layer
Integrated leading APIs to deliver voice/video calls, enabling consistent coaching sessions and user interactions even under high loads.
Auto-scaling infrastructure
Employed a flexible environment that dynamically adjusts resources to maintain performance during traffic spikes.
Data-driven refinements
Set up analytics to monitor user behavior, continuously improve matchmaking algorithms, and update key features based on real-time feedback.
Business impact
By offering secure onboarding, smooth live interactions, and a flexible platform, we cut churn, boosted the brand, and sparked lasting growth.
Greater user confidence
A 2x improvement in security protocols and data encryption led authentic connections and drive higher satisfaction & engagement.
Increased platform capacity
The 3x boost in traffic handling eliminated downtime during usage spikes and ensures consistent performance for all platform features.
Expanded functionality
Secure integration of 15+ third-party SDKs enabled comprehensive verification and reliable coaching, enhancing the user experience.
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Hiren Dhaduk
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