Retail and eCommerce

Retailer Sees 30% Conversion Jump With PWA

Building highly modular micro-frontends for IT assets and services management

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11.6%

Decreased loading time across all pre-cached pages.

30%+

Increase in conversion rates.

2.94 Seconds

To load PWA and enable checkout within 20 seconds.

Client overview

A design-led furniture brand encourages customers to be boldly original rather than settle. It offers custom and curated pieces built to match unique tastes, emphasizing quality and craftsmanship intended for long-lasting use in modern homes.

The company uses technology to personalize shopping and design. Digital experiences enable one-to-one guidance, configuration, and tailored content, helping customers express themselves through spaces while choosing finishes, dimensions, and styles that fit budgets and rooms.

Challenges

Slow mobile load times led to high bounce rates, poor re-engagement, and an inconsistent shopping experience, reducing conversions and user retention

Slow load times

Mobile visitors experienced significantly higher bounce rates due to lagging load times, leading to lost engagement and abandoned sessions.

Limited re-engagement capabilities

The brand lacked the ability to re-engage users who discovered the site via mobile search or ads, leaving untapped growth opportunities.

Inconsistent shopping experience

The mobile experience didn’t mirror the polish or performance of native apps, limiting its appeal to repeat and high-intent shoppers.

Solution

Built a performance-first PWA with browser-side caching, runtime optimizations, and a modular design system, ensuring faster load times, smoother navigation, and mobile engagement.

Performance-first application architecture

Introduced a shell-based structure that loads critical resources up front, delivering faster page loads and a native-like mobile experience.

Browser-side caching

Precached essential user flows to reduce load time and maintain fast performance, even under poor network conditions.

Component-driven design system

Developed a modular frontend framework to support consistent user experience and simplify future upgrades across teams.

Runtime caching for non-critical routes

Applied incremental caching during navigation to reduce production errors and improve responsiveness across all user sessions.

Business impact

Achieved a 30%+ conversion rate boost, 11.6% faster load times, and seamless mobile checkout, allowing purchases within 20 seconds and reducing drop-offs.

Boost in conversion rates

PWA rollout drove a 30%+ increase in conversion rates by removing friction from the mobile purchase flow.

Faster load times

Optimized performance led to a 11.6% decrease in load time across all pre-cached pages, improving user satisfaction and retention.

Streamlined mobile checkout experience

Users could launch the storefront in under 3 seconds and complete a purchase within 20 seconds, reducing drop-offs and enabling faster transactions.

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