Fintech
Hi-tech

Payment Platform Unifies 60K+ Stores with Mobile Solution

Built streamlined checkout and secure wallet features for enhanced retail loyalty.

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60%

Reduction in development efforts through efficient cross-platform adoption.

10k+

Active users embracing the new mobile payment approach

60k+

Retail stores integrated to accept loyalty-based payments. 

Client overview

A modular payments platform unifies direct card connectivity, intelligent routing, and fraud controls. Its Instant Direct Payments fund merchants in minutes, lower costs, and eliminate chargebacks, closing the gaps left by legacy payment stacks.

Merchants and partners use the platform to onboard faster and improve cash flow with instant settlement. Modular APIs enable direct consumer-to-merchant flows, transparent disputes, and portfolio growth with more control, reliability, and speed.

CrayPay CS

Challenges

Migrating from native technologies, lengthy checkout processes, and outdated wallet features limited the app’s ability to scale.

Multiple native app platforms

Supporting thousands of daily active users across separate iOS and Android codebases created maintenance burdens and inconsistent user experiences.

Lengthy checkout process

A cumbersome five-step payment flow caused high abandonment rates, frustrated customers, and lost revenue opportunities during critical transactions.

Security vulnerabilities

Inadequate protection of sensitive payment data and digital wallet information exposed users to potential fraud risks and undermined platform trust.

Solution

We rebuilt the platform using cross-platform tech, streamlined checkouts, and a secure wallet to enable fast payments and scalable merchant partnerships. 

Cross-platform redevelopment 

Consolidated iOS and Android into a single codebase, unifying updates and ensuring a consistent user experience. 

Optimized checkout 

Reduced a five-step process to just two, significantly lowering drop-offs and boosting purchase completions.

Encrypted wallet integration 

Protected user assets at rest and in transit, building trust in loyalty-based payments.

Actionable analytics 

Implemented data-driven insights (A/B testing, user tracking) to refine engagement strategies and win back abandoned users.

Business impact

Fast development, simpler checkouts, and a secure wallet boosted app adoption, driving merchant growth and customer loyalty.

CrayPay CS

Expanded merchant adoption

Flexible MVVM architecture enabled easy integration with over 60,000 local stores, creating a robust ecosystem for exclusive gift cards and loyalty programs.

CrayPay CS (2)

Accelerated checkout

Streamlining from five steps to two simple processes reduced cart abandonment by 60%, resulting in significantly higher transaction completion rates.

CrayPay CS

Improved user retention

Firebase A/B testing and geo-marketing features helped re-engage users with dynamic discounts, boosting the active user base to over 10,000 customers.

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