1B
Annual concert attendees supported globally.
Event Organizer Engages 1B Attendees with Unified Platform
Delivered offline messaging and real-time updates for seamless festival experiences.
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3 months
Time taken to develop and deploy the full platform.
700 meters
Range for offline, Bluetooth-powered messaging among attendees.
Client overview
A modern media company builds a destination for outdoor entertainment, reaching audiences across streaming, TV, podcasts, and social. Its 24/7 linear channel reaches more than 50 million viewers monthly, keeping the outdoor community engaged year round.
Its streaming service offers 4,000+ full episodes and films from 70+ shows, free on any device. A 50 show podcast network, editorial site, and a 1.7 million member social community deliver instruction, stories, and daily conversation.
Challenges
Poor connectivity, scattered user data, and massive attendance volumes hindered effective engagement at large-scale festival events.
Connectivity constraints
Unreliable internet at event venues prevented real-time communication between attendees and organizers, creating frustrating gaps in the festival experience.
Fragmented user information
Attendee data scattered across multiple systems made it impossible to gain unified insights or deliver consistent, personalized experiences at events.
Scale and performance barriers
Existing systems buckled under the pressure of peak attendance, failing to maintain stable performance when serving thousands of concurrent users.
Solution
Simform built a scalable app with offline messaging, real-time updates, and centralized attendee data for seamless festival engagement.
Centralized engagement hub
Deployed a single portal for attendee data, ensuring consistent branding and seamless content distribution across multiple channels.
Offline messaging capabilities
Leveraged Bluetooth-based technology to enable real-time friend-to-friend chats without the need for an active internet connection.
High-performance architecture
Designed to handle large crowds, the solution maintained stable performance during peak festival moments.
Real-time analytics & scheduling
Live dashboards allowed organizers to push schedule updates and announcements directly to attendee devices in seconds.
Business impact
The platform connected festival-goers, accelerated feature delivery, and scaled to meet the demands of large-scale events worldwide.
Expanded audience reach
The solution now successfully supports a billion annual attendees globally, creating richer interactions throughout the entire event lifecycle.
Rapid time to market
Completing development and deployment in just three months allowed organizers to quickly capitalize on market opportunities and seasonal events.
Stronger brand loyalty
Offline chat features, real-time updates, and an intuitive interface have led to higher attendee satisfaction and retention at large-scale festivals.
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