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M-payment solution to modernize retail buying expereince

Category: Fintech, Startup

Services: Cross Platform/Hybrid App Development, Ecommerce Development Services, Application Modernization, UX Design, Mobile Automation Testing

Craypay

60%

Reduction in development efforts.

10,000+

Active users.

60,000+

Retail stores.

Challenge

US market has become more or less a cashless society. Yet, consumers hardly use mobiles for their payments. With mobile phones becoming an integral part of day-to-day activities, CrayPay wanted to allow consumers to M-pay with their local merchants. Some of the challenges were 

  1. Migrating from native to cross-platform technology
  2. Building a scalable mobile solution
  3. Reducing checkout time for improved customer experiences
  4. Building wallet for easy money management

Solution

CrayPay approached Simform after a bumpy ride with engineers who failed to understand their requirements in the past. Our goal was to create an application that establishes a global network of local merchants who would accept mobile payments without specialized hardware or software integration.

  1. Advanced analytics and user engagement features
  2. Firebase A/B testing for high retention
  3. Sensitively dealing with personal information
  4. Data encryption to secure wallet information

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