We’re currently experiencing content gold rush. It seems like everyone today is blogging — no matter how mediocre, no matter how un-original the content. Blogging is a great way to prove your authority on a given topic, and everyone is getting on board.
Erica Berger of The Economist says we have reached “Peak Content”, a time of hyper-competition and extreme saturation when it comes to content marketing.
So, what can marketers do to get heard in all this noise? Well, the answer is simple — Differentiate!
