When you’re launching your digital product, you need to know as much as possible about it. That includes insight into the design. Failing to test your design is like sifting through sand dunes blindfolded and handcuffed looking for a quarter. What you want instead is to test your design thoroughly and repeatedly until it satisfies your target audience. You need iterative usability testing. In this article, we will explore different types of usability testing methods and when to use which method.Read more
The worst that can happen to a kick-ass application is a user long-pressing the app icon and hitting the X button. And what’s worse? That’s a user potentially forever lost.
When product developers compare key performance indicators with desired outcomes, they often look for a disparity between expectations and reality. For starters, the one parameter that goes into consideration in most cases is first impressions.Read more