E-commerce furniture sales have emerged as a major growth area, rising 18% in 2015, second only to grocery, according to research from Barclays. Some 15% of $70 billion in U.S. furniture sales are now online.
Joybird is a modern online furniture store. Their custom-made and curated furniture is built to meet the demands and unique tastes of customers. Joybird was acquired by La-Z-Boy to exponentially grow their reach from revenue of $55 million to beyond.
Joybird was looking for a development partner to take their existing e-commerce platform to the next level with modular user experience. Every milli-seconds count in e-commerce. Joybird’s tech team was following the simple principle of Better speed and Better UX/SEO = more $$$. They wanted to harness the power of Progressive Web Apps (PWA) so that they could delight customers, grow engagement, and increase conversions.
For example, Alibaba.com built a PWA that led to a fast, effective, and reliable mobile web experience. The new strategy delivered a 76% increase in total conversions across browsers and 4 times higher interaction rate from Add to Homescreen.