Why Material design matters

“New Physics and animations”

Until now, designers only had to deal with little or no animations with Holo and Kitkat, but with the new Material design language the task becomes very difficult and simultaneously promising. And the reason is very simple, with the new physics and animations designers can think of more possible ways to provide better user experiences to their applications. But the same will also make it difficult for others.

“Continuously changing form factor”

The continuously changing form factor of our devices demand the need for a more flexible yet beautiful user experience that feels essentially the same on each and every screen size. Material design also resolves the issue of android apps looking bloated on bigger screen sized devices. It also uses Google’s typeface that’s the first of its kind – Roboto. A typeface that’s thought out as a UI typeface has never been thought before. Roboto’s mechanical skeleton is developed in such a way that it delivers clear information that looks good on varying screen size ranging from small l screens to big TV screens.

Hello Roboto


“Surfaces and shadow to convey structure”

Material design depends surfaces and shadows to convey structure of your application. Animations and transitions works as a cue to make the user experience feel natural. E.g. Use of ripples to communicate the touch states.

“Make your applications work cross platform”

Material design allows you to make your applications work cross platform. Google has been working on cross platform and making multiscreen design easier while allowing to have the continuous branding throughout their products.


“Changes the way we are designing our applications”

Material design changes the way we are designing our applications. For an app that was targeted for iOS, Android and Web would result in a design analysis done primarily for iOS and Web. The selected prototype will then be replicated for Android app, which was highly flawed. It changes now, and you will have develop different prototypes for Android and iOS. Most of the animations and transitions in material design application would be very different from iOS app. If the polymer project achieves success many of the web applications as well as the cross platform applications will go material. That essentially would lead to iOS running material apps.

“Restores UI/UX to infancy”

Material design restores the UI/UX limits to infancy and makes mobile app monetization less competitive for trendsetters and early tech adopters, it may prove a good idea to get ahead of the curve and change your app to “material design”.

“Adapt content to different canvases”

If you are a developer, you must have faced the difficulty with android apps running on a tablet, which pretty much looked like the stretched out versions of mobile apps. And if you look at the Apple ecosystem, tablets themselves are demanding a special attention for design and development. It is understandable that tablets really don’t deserve that much attention. This specific approach may hold some little value but we live in a world where a multitude of screensize exists and the special care just makes our work a little harder. Material design solves this problem, and apps can adapt their content to the different canvases. And consequently they will work perfectly on each devices whether it is a wearable device or a big TV.


“Guided by self explaining beautiful animations”

Until now, most apps use Android use default transitions between activities, and the default transition animation is usually a sliding animation. With this users always feel like moving between two completely detached screens even when the screens were developed to maintain a flow. With the new design language a user will no longer feel being transported between two unrelated screens but instead will be guided by self explaining beautiful animations.

“Most of the low end devices will support material apps”

Because material design apps are not a luxury that comes with a cost. The support libraries for Android material design was developed and tested on the oldest android devices initially, and Google says that most of the low end devices will be support material apps.